They also took an age old energy drink concept to new heights with the Minotaur promo truck that’s an actual snorting, smoke-breathing minotaur. MINOTAUR: Next lowest on my list when I began this post was Minotaur, but it too has gained ground because Role Models already laid out the business plan crystal clear: get aging party guys who need work and won’t ask moral questions to go into schools as movie energy drink salesmen and give talks about this incredible drink. As is Booty Sweat’s accompanying Bust A Nut Bars and also another Tropic Thunder apparel product that would easily outsell Sean John or Marc Ecko: the Alpa Chino chinos. Actually the more I say Booty Sweat, the more I remember how funny it was when one of the Flaming Dragon thugs finds the empty can in the forest and reads the name out loud-and I realize how wrong I was to think this wasn’t a top choice for a real-life product. I considered Booty Sweat all the way way down on my list of viable movie-to-life transitions, but this proves just how down you have to be to understand low culture. ![]() I also acknowledge that this post has little to do with finance, except to say that I look forward to my promotional royalties.īOOTY SWEAT: I’m learning as I write this that Booty Sweat, the drink that Alpa Chino was pimping in Tropic Thunder, is already a real product. There are millions like JW, so on their behalf I ask the beverage and/or pharmaceutical companies to bring the following movie drinks to life. So he backed it down to some ‘healthy’ gimmick where you twist the cap one way to drop vitamins into the drink, then twist it open. ![]() ![]() My ops man JW at work is a fan of energy drinks and he’s been through them all: Monster became 5 Hour Energy which became Red Bull which became Redline, which is when he started shaking in the afternoons.
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